Lobbying has an essential role in the process of decisions, offering to decision factors fundamental information coming from citizens or groups which can be affected by certain politics or laws.

In Romania, the law regulating lobbying in Romania was drafted.

According to the legislative initiative, the lobby activity will be defined as "any contact person organized and structured with public representatives to exert influence in the interest of a client". Moreover, the person who engages in lobbying as an employee or provider within a lobbying company or within a company that includes the lobby in its business.

The professional lobbying is at the beginning in Romania, but, like everywhere else, the biggest volume of influencing activity is made by professional organizations, business associations, civil society, syndicates, employers unions, corporations, think tanks, lawyers, and others.

There is a common perception that lobbying and public relations (PR) have become more enmeshed in recent years, with lines blurred between the two. Part of the confusion lies in the simple fact that both lobbyists and PR specialists seek to influence others. Given the perceived overlap of lobbying and PR, we feel it’s important to distinguish between the two and outline the objectives of both.

One must know the difference between lobby and public relations.

Public relations involve using communication to achieve a variety of goals on behalf of an individual, organization, or group, and lobbying is generally defined as seeking to influence political decisions on behalf of an individual, organization, or group.
For some, public affairs comprise both lobby and PR, situation in which lobby and PR contribute together to influencing public policies for the benefit of the citizens or for the benefit of certain industries.

The government relations and public affairs are sometimes confused; the two functions are often referred to as synonyms, but there are very minor differences. Government relations is the branch of public relations that helps an organization communicate with governmental public. Public affairs is the type of public relations that helps an organization interact with the government, legislators, interest groups, and the media. These two functions often overlap, but government relations is often a more organization-to-government type of communication in which regulatory issues are discussed.

The difference between public affairs and public relationship is that first one relates to matters that concern the public directly. This could include legislation, policing, public administration etc. The second one focuses more on the company’s connection with the public.


Government Relations

Government Relations represents the organization interacts with the government, with the government regulators and the legislative and regulatory arms of government. For an effective government relations strategy, account should be taken of:

  • building relationships with elected officials;
  • defining issues;
  • identifying legislative champions.

Reputation & stakeholder relation

The management of relationships with stakeholders is crucial for an organizations. Common business stakeholders include:

  • customers/employees;
  • communities;
  • suppliers and partners;
  • government agencies;
  • regulators.

Corporate Affairs

Corporate Affairs represents the process of creating and communicating a favorable public image for the client. Also, the corporate affairs works closely with:

  • public affairs;
  • government relations;
  • stakeholders.



Transparent system of representation for legitimate business interests in Romania

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