Lobbying has an essential role in the process of decisions, offering to decision factors fundamental information coming from citizens or groups which can be affected by certain politics or laws. Political lobbying is inevitable in any political system. The purpose of lobbying is to communicate with the government about a stakeholders’ interest.
Types of lobbying
- Direct Lobbying: Any attempt to influence legislation through communication. To lobby someone means to conduct activities aimed at influencing public officials and especially members of a legislative body on legislation. This is not something which breaks the law, as it is done by communicating effectively the advantages and disadvantages in taking a decision or another
- Grassroots Lobbying - an attempt to influence the legislation by making an attempt to affect the opinions of the general public or any segment of the public. It is done mostly by mass-media, PR and word-of-mouth communication within the communities targeted.