Communication & PR

Public relations are the strategic management of relationships between an organization and its clients. The role of communication is to achieve mutual understanding, realize organizational goals and serve the clients’interest.

More than that, communication & PR include:

  • communications management;
  • crisis management;
  • issues management;
  • relationship management;
  • risk management.

The difference between public affairs and public relationship is that first one relates to matters that concern the public directly. This could include legislation, policing, public administration etc. The second one focuses more on the company’s connection with the public.

Public affairs and public relations are similar in many ways. Both involve communicating and building relationships with the public, but public affairs are more political in nature while public relations tend to have a more commercial focus. Public affairs professionals disseminate information to stakeholders with the goal of influencing public policy and building support for the organization’s agenda. Public relations target creating positive publicity to help build public loyalty to the organization or to improve or promote the organization’s image.

Communication & PR services

Communication Strategy

Strategic alliances

Crisis communication

Media relations and outreach

Internal communication

Event planning and management


Transparent system of representation for legitimate business interests in Romania

Public Affairs

Public Affairs

Integrated services are the key to success, because the whole is greater than the sum of its parts.
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Reputation Management

Reputation management means brand awareness, visibility and reputation.
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Advocacy represent the public support for or recommendation of a particular cause or policy.
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Political Marketing

Political marketing is the process by which political candidates and ideas are directed at the voters in order to satisfy their political needs.
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